Pro
Marketing & repurposing desk: five routines that draft, never post
Demand radar, Monday numbers, competitor gaps, story mining, and one shipped piece turned into X, LinkedIn, newsletter and short-video drafts. Everything waits for your yes.
Based on the free use-case: /use-cases/marketing-four-routines-draft-only
The payoff
A marketing desk that drafts and never posts. It does four things on a weekly rhythm. It spots rising topics in your category, writes the Monday numbers report, finds gaps against competitors, and turns every piece you ship into a week of channel-ready drafts (an X thread, a LinkedIn post, a newsletter section, a short-video script). Everything lands in one private Slack channel (or this chat) as DRAFT — needs your yes.
What it replaces: the repurposing grind and the Monday dashboard tour. One creator described automating a week of content across X, LinkedIn, email and YouTube that used to take him about 8 hours, built on one analytics bot feeding a Notion database (@coreyganim; his numbers, his stack). Your hours will differ. The shape that saves them is the same: measure → pick → repurpose → you edit the last 10–20%.
Who this is for
- Founders and one-person marketing teams with a product, a newsletter or a channel, and no time for a content calendar.
- Small teams who want a weekly rhythm without a dashboard habit.
- Anyone burned by a bot that "helpfully" replied to someone in public.
How it works
One bot, Marketing desk, five routines:
| Routine | When | Output |
|---|---|---|
| Demand radar | Mon + Thu 07:30 | Top 5 rising topics with links + one angle each |
| Monday report | Mon 08:00 | Numbers that moved, under 150 words |
| Competitor gaps | Tue 09:00 | Gaps labelled create / update / consolidate / skip |
| Repurpose | When you drop a link, or Wed 10:00 | 4 channel drafts from one shipped piece |
| Story mining | Fri 11:00 | One thing your company dealt with this week worth a post |
A taste: Eric Siu's demand radar, quoted
From @ericosiu:
Every Monday and Thursday at 7:30am CT, check the YouTube channels and X
accounts in [your list] for posts about [your category] from the last 7 days.
Rank the 5 topics where attention is growing fastest, and link the video or
post behind each one. Flag any topic from your last list that has cooled off.
For each topic, tell me whether we've already published on it and suggest
one angle that fits [your offer] for [your buyer]. Send it to me in Slack as
a draft. Do not post, reply, like or follow on X. If a source fails, name it
and run the rest.
Where this comes from
- Four draft-only marketing routines: Eric Siu (@ericosiu). Free use-case: /use-cases/marketing-four-routines-draft-only.
- Analytics bot → Notion database → drafts that don't repeat last week: Corey Ganim (@coreyganim).
- Weekly scan of Slack, mail and call notes for one story: Thomas Morales (@imThomasMorales). Noticing your wins: Andrew Warner (@AndrewWarner).
- Refresh pages Google already shows (high impressions, low clicks): @bloggersarvesh. Post-upload YouTube lane: @mattyp.
The rest of this pack is for Pro members
Unlock the full bot template, prompts, routine settings and pitfalls for every Pro pack.